About
Main bio
I actually started in civil engineering, which might seem far from product design.
But looking back, the connection makes a lot of sense.
I’ve always been drawn to structure, details, and how different parts work together. Back then, I didn’t have a name for it. Today, I know a lot of that instinct was systems thinking.
My sister worked in tech, and some of my favorite conversations with her were about products. We would talk about why certain experiences worked, why others didn’t, how workflows could be improved, and how an idea could become something people genuinely relied on.
Eventually, curiosity got the better of me.
I found my way into product design and discovered a space where creativity, problem-solving, and systems thinking could exist together.
Today, I’m especially drawn to products with real complexity behind them. Products where information, people, workflows, business rules, and increasingly AI all have to work together without making the experience feel complicated.
I care deeply about clarity, usability, and trust. Not just making an interface look simple, but understanding the system underneath it well enough to make the experience feel simple.
And with AI changing what products can do, I think that responsibility matters even more.
We’re no longer designing only screens and flows. We’re designing how people interact with systems that can automate, recommend, generate, decide, and adapt. The challenge is making all of that intelligence useful without making the human on the other side feel lost.
That’s what excites me about where product design is going.
Whether I’m helping shape something from 0 to 1 or untangling an existing product, I usually start in the same place: listening.
Because behind every feature request, workflow, or business goal is a real problem someone is trying to solve.
Every product starts with a story.
I’d love to hear yours.
I recently finished my time at Flowspark as a Senior Product Designer, where I worked on websites and digital products for startups across AI, finance, SaaS, and emerging tech. It was fast-paced, collaborative, and genuinely fun getting to help turn ambitious ideas into products people could actually use.
it's me
Let's dive into my workflow
I like understanding things before designing them
Before jumping into screens, I like understanding how everything works first. The people, the workflows, the small frustrations, the reasons behind certain decisions. Good products usually come from understanding the bigger picture, not just making interfaces look nice.
think first.
make it simple.
I care a lot about clarity
A lot of the products I’ve worked on involve complex systems, multiple users, and fast-moving teams. I enjoy turning all of that complexity into experiences that feel simple, intuitive, and easy to navigate without losing depth.
I enjoy building things with people
Some of my favorite parts of the process are the conversations, brainstorming sessions, feedback loops, and figuring-things-out moments with clients and teams. I don’t see product design as a solo role. The best products usually happen when people collaborate openly and build together.
better together.
details matter.
I pay attention to the small details
Sometimes the smallest things shape how a product feels. Spacing, transitions, empty states, validation messages, little moments of feedback. I care about the details because they quietly build trust, clarity, and comfort for the people using the product every day.
Work Experience
Timeline
Volunteer Product Design Lead, GreenBridge Philippines
My sister co-founded GreenBridge, and I wanted to contribute in the way I know best: through design. I volunteer as the product design lead, helping shape the platform from the ground up and turning the needs of farmers, communities, and partners into digital experiences that support the work happening on the ground. It’s a chance for me to use what I’ve learned over the years for something that matters beyond the screen.
January 2026 - Current
Senior Product Designer, Flowspark Co.
Designed websites, platforms, and business systems across a wide range of client projects. I worked directly with founders and stakeholders, turning requirements and complex workflows into clear product experiences from early discovery through design and developer handoff.
MAY 2023 – JUL 2026
Product Design Consultant, Tobius Ventures
Worked with a US-based team on web and mobile products across different client projects. I helped turn early ideas and business requirements into structured user flows, prototypes, and production-ready experiences while collaborating closely with product and development teams.
DEC 2021 – DEC 2023 · CONSULTANT
Product Designer, Brains Valley Co.
Designed complex systems for government and enterprise projects in Saudi Arabia, spanning e-hailing, financial systems, construction platforms, and other operational tools. This is where I learned to think beyond individual screens and design around workflows, roles, data, and how an entire system works together.
AUG 2020 – NOV 2022
UI/UX Designer, Rooche Digital
This is where I learned how digital products actually get built. I worked across web and mobile applications alongside designers and developers, from early requirements and user flows to interfaces, prototypes, and development handoff.
JUN 2019 – AUG 2020